The Company

We are Zeekr, built on a decade of European experience. We are a premium electric vehicle and technology solutions brand from Geely Holding Group, one of world’s largest automotive companies. Our goal and vision is to accelerate the shift to fully electrified mobility. We are committed to driving the future of transportation with cutting-edge technology and a customer-centric approach.

Our cars have finally arrived in Europe, and with several markets on our expansion roadmap, there has never been a better time to join the team.

The role
The Product Marketing Lead is the local extension of SDV Product & GTM department. You would secure the local launch readiness and secure a successful initial market introduction. You take the lead in providing market feedback on the Product Performance that will be integrated in the LCM-measures development.

This is what you will do:

• Lead end-to-end local product launch, ensuring alignment across marketing, sales, after-sales, and logistics;

• Ensure full launch readiness by coordinating all local departments and activities;

• Develop and cascade product guides and new product knowledge across teams;

• Localize product messaging, assets, and brochures for market relevance;

• Plan and execute local/regional launch events;

• Own and manage local product website content;

• Monitor post-launch product performance and define lifecycle (LCM) actions to meet targets;

• Act as local product expert (incl. connectivity) and drive campaign planning and tactical marketing initiatives;

• Analyze competitor pricing, market volumes, and support development of local pricing strategies and reporting to HQ;

• Implement and manage connectivity offerings, while educating internal stakeholders and ensuring adoption.

To be successful in the role you will demonstrate:

• Bachelor's degree in Business Administration, Marketing, Engineering, or a related field.

• Minimum of 7 years of experience in commercial automotive business.

• Knowledge of EV technology, market trends, and regulatory requirements.

• Understanding of the dealer/importer business model.

• Strong project management skills, with a proven ability to manage multiple projects simultaneously and meet deadlines.

• Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams.

• Strong analytical and problem-solving skills, with a data-driven approach to decision-making.

• Proficiency in Microsoft Office Suite, project management tools, and CRM software.

• Experience in sales, after-sales, and logistics is a plus.
  

To thrive at Zeekr we believe that you have the courage to lead with trust and care and you don’t mind getting your hands dirty. You are highly innovative and have a great ability to adapt and perform in a constantly changing, fast-paced, highly demanding work environment. Like us, you believe it’s important to have a passion to work in an international and multicultural environment with the desire and ability to embrace the diversity of people, perspectives, and styles.

Apply today, we will perform ongoing selection during the application period. We look forward to hearing from you.

Please note that due to GDPR regulations we can only accept applications sent through the recruitment system, not via email or other channels. We do not accept applications submitted by external recruitment companies.