Retail Marketing Coordinator
The Company
We are Zeekr, built on a decade of European experience. We are a premium electric vehicle and technology solutions brand from Geely Holding Group, one of world’s largest automotive companies. Our goal and vision is to accelerate the shift to fully electrified mobility. We are committed to driving the future of transportation with cutting-edge technology and a customer-centric approach.
The role
The Retail Marketing Coordinator will be the key marketing liaison between Zeekr EU and our NSCs (National Sales Company) concerning retail marketing, ensuring consistent, aligned, and impactful local marketing execution. In this role, you will work closely with NSC Marketing and PR Leads across Europe, the EU Content Lead, and the Network Development team to ensure marketing plans, content, and tools are effectively shared, localized, and implemented on retail level.
This is what you will do:
Ensure and monitor the consistent local marketing execution in the showrooms that are up-to-date and reflect the Zeekr brand and support a premium customer experience. Develop and provide templates for dealer marketing to local NSCs, including creative assets, toolkits and brand guidance.
Oversee implementation of POS (Point-of-Sale) materials and in-store marketing assets across retail locations.
Create a consistent retail marketing strategy through EU dealer network.
Develop concepts/tools for automated integration of NSC and dealer communication.
Monitor dealers’ marketing communications needs and dealers’ satisfaction via the NSCs.
Collaborate with the EU Content Lead and Network Development team to ensure timely distribution of content and campaign materials.
Support and steer retail campaigns and activities towards the NSCs, including guidelines for showroom events, dealer PR and lead generation activities, and new product introductions.
To be successful in the role you will demonstrate:
2-4 years of experience in automotive retail marketing, dealer marketing, or a related field.
Experience in a dealership is preferable.
Strong understanding of the European automotive market and retail network operations.
Experience collaborating with cross-functional teams (content, communications, network development, agencies).
Strong project management skills and attention to detail.
Fluent in English; other European languages are a plus.
A hands-on, proactive mindset with a drive for execution, results, and continuous improvement.
Bachelor’s degree in Marketing, Business, Communications, or related field.
To thrive at Zeekr we believe that you have the courage to lead with trust and care and you don’t mind getting your hands dirty. You are highly innovative and have a great ability to adapt and perform in a constantly changing, fast-paced, highly demanding work environment. Like us, you believe it’s important to have a passion to work in an international and multicultural environment with the desire and ability to embrace the diversity of people, perspectives, and styles.
Apply today, we will perform ongoing selection during the application period. We look forward to hearing from you.
Please note that due to GDPR regulations we can only accept applications sent through the recruitment system, not via email or other channels. We do not accept applications submitted by external recruitment companies.
- Department
- Marketing & PR
- Locations
- Amsterdam
- Employment type
- Full-time
About Zeekr EU
We are Zeekr, the global premium electric mobility technology brand from Geely Holding Group. Zeekr aims to create a fully integrated user ecosystem with innovation as a standard. The brand utilizes Sustainable Experience Architecture (SEA) and develops its own battery technologies, battery management systems, electric motor technologies, and electric vehicle supply chain.
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