The Company

We are Zeekr, built on a decade of European experience. We are a premium electric vehicle and technology solutions brand from Geely Holding Group, one of world’s largest automotive companies. Our goal and vision is to accelerate the shift to fully electrified mobility. We are committed to driving the future of transportation with cutting-edge technology and a customer-centric approach.

The role

As a CRM Specialist at Zeekr you'll be the force behind our CRM execution, utilizing the full potential of Salesforce Marketing Cloud. You'll take the initiative in developing, prioritizing, and rolling out CRM initiatives to boost customer conversion and lifetime value. With the chance to build Zeekr's CRM operations, you'll draw on your experience, best practices, and innovative ideas. Supported by our internal teams and external CRM agency, you'll have the tools you need to succeed.

This is what you will do:

• Own end-to-end CRM programs to drive lead generation, sales, advocacy, and loyalty for both B2C and fleet customers across different channels.
• Build and maintain CRM automation journeys in Salesforce Marketing cloud to reach set business objectives and KPIs.
• Prioritize and own the backlog for new initiatives, journeys, and campaigns,
  collaborating with different business stakeholders to achieve business goals and
  ensure a consistent customer experience.
• Initiate and deliver new CRM initiatives to add value under different business models.
• Take charge of transactional communication to deliver customer satisfaction and brand promise, developing creative approaches to stand out from typical industry communication. 
• Monitor performance, conduct testing, and drive continuous improvement for automated customer lifecycle journeys. 
• Coordinate with stakeholders and agencies for content collection, distribution, and approvals. 
• Drive data enrichment and utilize customer segmentation for personalized communication. 
• Empower and support local marketing organizations to execute CRM activities effectively. 
• Ensure GDPR-compliant collection and management of customer data.

To be successful in the role you will demonstrate:

• In depth experience in managing CRM programs in automotive or similar industries, ideally within a start-up environment.
• Around 3-5 years of hands on experience working with Salesforce Marketing Cloud.
• Proven track record in CRM management and strategy implementation driving desired customer behavior.
• Strong project and stakeholder management skills including experience agency management.
• Ability to work autonomously and drive initiatives end-to-end.
• Commercial and performance-driven mindset with a continued customer focus. 
• Customer-centric mindset with a focus on exceptional experiences.
• Resilience and ability to work in a fast-paced and international environment.
• Fluent English communication skills.

To thrive at Zeekr we believe that you have the courage to lead with trust and care and you don’t mind getting your hands dirty. You are highly innovative and have a great ability to adapt and perform in a constantly changing, fast-paced, highly demanding work environment. Like us, you believe it’s important to have a passion to work in an international and multicultural environment with the desire and ability to embrace the diversity of people, perspectives, and styles.

Apply today, we will perform ongoing selection during the application period. We look forward to hearing from you.

Please note that due to GDPR regulations we can only accept applications sent through the recruitment system, not via email or other channels. We do not accept applications submitted by external recruitment companies.